Generation Z and Baby Boomers are living in current society. Whereas, living throughout the United States.
These types of diverse groups with different social, as well as, economic and political habits. Due to, the different cultures of the groups. The groups possess different consumption habits, diverse dress codes, and different social interests. In particular, under discussion in this article are generation Z and baby boomers.
Generation Z is an individual born between the mid-1990s and mid-2000s.
Baby boomers are people born between 1946 and 1945 while.
The primary objective of this paper is to discuss the differences between generation Z and the baby boomers.
Generation Z is a group of individuals who were born between the mid-1990s and mid-2000s.
They are primarily children of generation X but could also have parents who are millennials.
This generation is constantly under criticism for their laziness, ‘know-it-all’ and unawareness.
People describing their attitude to speak as that the world owes them everything. Although, Generation Z, just like other generations has positive qualities. Consequently, some of the individuals in this generation are always realistic, private and entrepreneurial.
They are good at multitasking. (Wood, 2013). In contrast, to baby boomers, generation Z responds to digital marketing tactics. Traditional marketing does not work for them.
Baby boomer’s resulting in a nickname. Including, coming from a baby boom during the 1940s. On the positive side, playing a significant role in the American economy. As a contributing factor as it nearly doubling the workers in play. Whereas, a large working able bodies never thought of before. The generation going into one of the hardest times during American History. From their lifespan occurring in the tearing by the Vietnam War and civil rights movements. Certainly, the tough conditions forming who they are today. Baby boomer’s hard conditions turning them into leadership positions and business.
A generation of motivation.
This generation having a high optimism and prosperity. Leaving motivation a specialty of this generation. In time, allowing baby boomers to change the world. Regardless, to equates work with self-worth, personal aggrandizement, and contribution (Wiedmer, 2015).
Baby boomers possess numerous positive attributes. Baby boomers believing hard work and sacrifice are to gain respect. Notably, the era forming the widely known workaholic movement.
The conflict between the two generations is inevitable. Due to, two groups completely view matters of several topics different. To point out, Gen. Z responds to edgy and visual marketing tactics. Also, product marketing in traditional means doesn’t appeal to them. It may capture the attention of a few individuals in this generation. To baby boomers are in traditional marketing styles.
In reality, a huge difference in media consumption habits of generation z and baby boomers. Generation Z is a heavy influence on the social media user. Spending most of their time on social media scrolling. In like manner, many gen z that are not on social media are usually playing video games. Lastly, leaving only a few baby boomers to use social media services.
Off the Charts
Between the baby boomers and Gen. z. The separation points to the consumption habits, opinions, interests and their view of life. Among gen, z is a culture of tech-savvy. Many are spending free time on social media.
The baby boomers are more hands-on in the working field. With this in mind, believing in hard work is the only way to gain respect. Although, distinctions in the characteristics of baby boomers and gen z vary in many aspects. Some of the main attributing factors come from their values of economic and political beliefs. Leaving a separation in situations of two generations.